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Sport Psychology 

Render your inner strenghts, take control of your fate, and become the best version of who you are.
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Sport Psychology Programs

Mental Toughness

Program dedicated to building blocks of mental toughness, focuses on how to stay strong during difficult times (e.g. injuries and bad performances), and make strong 'come backs'. (Learn More)

Building Confidence

Confidence is a direct function of success. Adlul's program focuses on elements of confidence to strenghten ability to execute specific tasks and achieve desired goals.

Dealing with Failure

Failure is an integral part of life and in competitive sport that we cannot escape. But you can certainly learn the tactics to deal with it. Master the art of coping with failure, and learn how to use your failure as an opportunity to strenghen your character.

Taking Control

In performance psychology literature, much emphasis is given to the principles of controllability. Learn more about 'controlling the controllable' in order to minimize distractions and optimize your chances of success.

Managing Stress & Anxiety

Program dedicated to managing stress and anxiety, optimize your potential for success.

Performance Optimization

Programs designed to maximize training efficiency, participation enjoyment, and helping you reach your maximum potential.

Career Counselling

Program designed to planning and managing career moves, strategies, and decisions.

Behaviour Modification

Programs dedicated to minimizing and eliminating counter-productive behaviour and replace them with performance enhancing behaviours.

Pre-Game Routines

Programs dedicated to teaching athletes how to on how to work on pre-game routines that help them feel 100% prepared for competition and avoid experiencing slow starts.

Tournament Preparation

Programs dedicated to preparation for events, tournaments, and competetions that focuses on diets, behavioural, and psychological preparation on the days leading up to an event.

Competitive Sports is Cognitively and Emotionally Demanding!








But with the Right Mental and Behavioural Training, you can overcome the obstacles!

Who would benefit from Sport Psychology Programs?

The myth that sport psychology services are intended only for high-profile professional athletes is not true. Adlul has worked with a wide variety of different clients such as follows:


Professional or semi-professional athletes rely on their athletic activities to earn a partial or full living.

These athletes face many challanges in their professional lives, such as,
→ playing in high pressure games,
→ contract related issues,
→ performance anxiety, injury, etc.

A sport psychology practitioner can help them cope and overcome such challanges, teach them skills that will help them become more confident, improve their performance, and overall quality of life.


Whether you are a high-flying high school basketball player dreaming of being drafted by an NBA team, a peewee hockey player trying to become the next Sydney Crosby, or a 10 year old soccer player that wants to be the next Christine Sinclair, life of a young athlete can be full of challanges and obstacles.

Young athletes have much to gain from learning those mental skills early into their lives that will help them plan their career better and increase the prospect of a bright future as a professional athlete and as an individual.


Student athletes are those who are active participants of individual or team sports while enrolled in an academic institute at different levels (e.g. schools, colleges, and universities), and often represent their institute at various competitive events. Student athletes often rely on their athletic performance and activities to secure and maintain a scholarship that would cover (partially or in full) the cost of their education.

Life of a student athlete can be filled with many stressors, such as,
→ struggling to balance their life between athletic and academic commitments,
→ pressusre to perform both in the class room and on the field. 

They can benefit from working with a sport psychology expert and learning some of those mental skills.


While professional and student athletes make up a significant portion of the client base for a sport psychologist, mental training is not intended only for such individuals. The myth about sport psychology that it is a service only intended for professional athletes is entirely false.

There are lots of people out there who may not make a living directly from sports but are of very competitive nature and take their sporting activities very seriously. If you are one of them, you can certainly take advantage of working with a sport psychologist and learning about mental skills training.


Parents, Coaches and managers are the main craftsmen who turn raw talents into star athletes. They play an extremely critical role in developing athletes in Canada and all over the world.
Life of a coach, manager, or an administrator in sport is often very difficult as they are the ones who have to help and guide athletes in overcoming many of their everyday challanges. These individuals can gain a lot from working with a sport psychology expert who can help them learn how to manage their athletes better and cope with their own challanges.

Common issues experienced by Competitive Athletes


Do you feel:

Nervous during taking a penalty? (Soccer/Hockey)

Nervous during taking a Free Throw with the game tied? (Basketball)

Nervous before serving when the game is tied? (Ttennis, Badminton, Volleyball)

Nervous before starting a big race? (Sprints, Swimming)

Nervous before starting your routine? (Gymnastics, Figure Skating)

These are called competitive anxitey, a common phenomenon experienced by most athletes at one point in career or another which can affect their performance negatively - popularly known as 'Choking'. The Sport Psychology Program is designed to teach athletes how to cope with such anxious moments and remain strong during clutch moments of a game.


Do you experience sadness or despair when you lose or perform poorly? 

Do you feel like you have let your teammates, coaches, and parents down?

Failure is an integral part of being an athlete that no one can escape. Impact of failure can be different among people, some people are more motivated from their failures while others lose motivation that often lead to reduced effort or even untimely retirement.

The sport psychology program is designed to teaching athletes how to cope with failure and use it to their own benefits instead of allowing failure to get the best of you.


Life of an athlete is rewarding and fun, but not without the challanges and difficulties. Whether you are a professional, amateur, or a student athlete, it is important to learn to balance between athletic, social, and other commitments. The sport psychology program is intended to teach athletes techniques and tools to cope with life stressors and manage between different aspects of their lives.


Career span of an athlete can be very brief in most popular sports such as hockey, soccer, basketball, gymnastics, track and field. Hence, it is important to make the best informed decisions throughout the career, especially during transition phases. The career planning program recognizes the following transition peridos in an athlete's career:
→ Youth levels to Senior levels
→ High School to University
→ Senior Levels to Professional Levels
→ Advancement at Senior Levels, e.g. changing teams
→ Post-retirement Plans
→ From athlete to coaching, administrative, managerial roles
→ Other opportunities


Competitive sport often offers an emotionally demanding and stressful environment. Hence, we commonly witness our favourite athletes 'losing it' and having outbursts, often resulting in unfavourable outcomes, e.g. ejection, penalty, suspension, etc.

The sport psychology program focuses on teaching athletes how to improve their capacity to control their emotions, and use it to their advantage, as opposed to allowing emotions to get their best and causing undesirable outcomes.

Purposes of the Programs

The Sport Psychology Programs has four key intents:


Focusing on areas that helps you achieve your peak potential, and become the best of who you are capable of becoming.


→ Work hard, but smart, and get the best results
→ Ensure that none of your training efforts are lost in the process


→ Minimize stress and anxiety to optimize training efficiency, enhance your training experience, and maximize your performance.


Whatever your skills level, it is instrumental to enjoy the experience. If you are not having fun, it's less likely that you will be performing to your maximum capacity. One of the sport psychology program's main purpose is to ensure that you are enjoying your sport both at training and competition.

Treatments and Interventions


A major instrument used in Adlul's program is the tactic of controlling the controllable. This tactic is used to help athletes many ways including staying focused on necessary tasks, minimize distraction, reduce anxiety levels, and reach their maximum performance capacity.


Mindfulness is a strategy that employs the tactic of staying alert at the present moment, and treat the situational in a non-judgmental way. Mindfulness helps athletes stay focused, reduce distraction, minimize anxiety, and perform to their best potential.


Self-talk is a popular tool in Applied Sport Psychology which basically refers to the words, phrases, and sentences that you hear inside the head when you are talking to yourself. Adlul employs various Self-talk techniques to detect symptoms of negative beahviour, a tool for motivation, as well as a strategic tool that helps athlete stay in control of various technical elements of their game.


Imagery or Visualizing is an adequately researched tool that is widely accepted by many practitioners of Sport Psychology. Adlul uses Imagery exercises to help his clients address a wide range of issues including - technical skills development, enhance motivation, dealing with pressure, and building confidence.


Breathing exercises are integrated into many aspects of Sport Psychology practices. Adlul uses breathing techniques to help his clients in many areas such as pregame routines, in-game routines, controlling emotions, reducing anxiety, etc.

Adlul employs a number of Relaxation Exercises to help his clients in areas such as managing emotions, coping with pressure in competition, improving long term capacity to cope with anxiety, etc.


Cognitive Behavioural Therapy (CBT) is a proven and effective tool with vast application within the sport and exercise realms. Adlul applies various elements of CBT to help clients recognize their own negative thought patterns, counter-productive behaviour, and formulate strategies to overcome any negative thoughts or behaviour that may be potentially impairing their day-to-day training activities, as well as their performance in competitive situations.


Goal-setting is a central topic in the literature of sport psychology, and it is an essential element of Adlul's programs. Without a proper set of goals, the performacne of an athlete, as well as the whole participation experience is vastly compromised, even when they are working very hard.


In most sports, athletes are required to attain a wide range of state of Arousal or Emotions. For example, before taking a penalty kick in soccer or a free throw in basketball, an athlete needs to remain very calm and relaxed. On the other hand, when they are driving to the basket, or dribbling towards to goal, they need to be highly aroused, excited, and pumped up. Adlul uses a wide selection of exercises and tools that help athletes master the art of being in control of their own emotions, and willingly change to any emotional state at their own will.


A number of biofeedback tools are used in Adlul's practice in order to assess various elements of clients' athletic performance and overall wellbeing. Biofeedback tools are also used to help identify and understand any issues faced by a client with more accuracy.


Understanding one's perforamce the right way is a critical element of success and improvement in sports. When we don't know how to look at our performance the right way, we don't really know what the problem is, and we often end up fixing the wrong problem. For example, one common mistake in sport is when we try to analyze our performance that is heavily focuused on outcome of an event - win or loss. If we give ourselves full marks for a win, we may be overlooking many mistakes made in that game. Smilarly, if we outright declare the performance of a lost game as a 'bad performance', we may be overlooking many elements of performance in that game that were actually well executed, and we may risk trying to fix thigns that are not really broken. Therefore, in Adlul's performance analysis techniques, more emphasis is given to the detailed elements of a performance, rather than just focusing on the outcome.

Contact Adlul for your free assessment and book an appointment:

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"Trust only movement. Life happens at the level of events, not of words."
― Alfred Adler

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Adlul Kamal, M.Sc. - Sport and Exercise Psychology